About us

NY IS MY TRAP is more than a brand — it’s a lifestyle born straight from the blocks of New York City. Built by hustlers, for hustlers, we represent the ones who grind daily, feed their families, and make a way regardless of the odds. What started in the Bronx as a bold idea is now an international movement. From graphic tees to premium accessories, every piece we drop is a statement of survival, ambition, and street legacy. The word "trap" ain’t just about one place — it’s a mindset. Whether you're clocking in, running your own hustle, or building your dream, your trap is where you turn pressure into progress. From NY to LA, ATL to CHI — this is for everybody making it out the mud. Our mission is to elevate streetwear into a symbol of resilience. To represent the overlooked, the underrated, the ones who never folded. To turn bold statements into wearable power. We stand for authentic street fashion with purpose, quality pieces that speak louder than captions, and unity across cities, cultures, and corners of the world. This ain’t fast fashion. This is real. This is culture. Wherever you go… it’s your trap. Rep it loud. Wear it proud. Shop now at nyismytrap.com.