{"title":"New Arrivals","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBorn in the Bronx, built for the bold—these are the newest pieces from NY IS MY TRAP®. Premium blanks, clean prints, city-first details, and the \u003c\/span\u003e\u003cstrong data-start=\"469\" data-end=\"486\"\u003eflagship EIPD\u003c\/strong\u003e\u003cspan\u003e line in fresh colorways. From 718\/212\/323\/404\/312 graphics to oversized hoodies and hats, every drop is limited. If your size is here, lock it now.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"atl-is-my-trap-snapback","title":"ATL is MY TRAP snapback","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cem data-start=\"240\" data-end=\"256\"\u003eATL Is My Trap\u003c\/em\u003e\u003cspan\u003e snapback by \u003c\/span\u003e\u003cstrong data-start=\"269\" data-end=\"286\"\u003eNY Is My Trap\u003c\/strong\u003e\u003cspan\u003e is built for those who grind with Southern pride. Featuring a structured fit and bold design, this hat says ATL loud and clear — no mistaking where you're from or what you stand for. Made for daily wear and real movement, it's streetwear for those getting $$$ \u003c\/span\u003e\u003cstrong data-start=\"547\" data-end=\"558\"\u003eSun-Sat\u003c\/strong\u003e\u003cspan\u003e. From studio sessions to street corners, this is more than a cap — it’s your city, your statement, your trap.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42678420177105,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9945\/4929\/files\/atl.png?v=1753676080"},{"product_id":"atl-is-my-trap-getting-sun-sat-pocket-tee","title":"ATL Is MY Trap – Every day is pay day embroidered tee","description":"\u003cp data-start=\"352\" data-end=\"441\"\u003eThe \u003cstrong data-start=\"356\" data-end=\"368\"\u003eEIPD Tee\u003c\/strong\u003e by NY IS MY TRAP® is built for hustlers who don’t believe in off days.\u003c\/p\u003e\n\u003cp data-start=\"448\" data-end=\"635\"\u003eFeaturing an embroidered chest patch and bold back graphic that reads \u003cstrong data-start=\"518\" data-end=\"541\"\u003eEVERYDAY IS PAY DAY\u003c\/strong\u003e, this premium streetwear shirt is a daily reminder that real ones grind sun-up to sun-down.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"867\"\u003eMade from soft heavyweight cotton, this shirt is cut for unisex wear — perfect for both men and women chasing legacy over likes. Whether you're on the block, in the booth, or building your brand, this tee speaks for itself.\u003c\/p\u003e\n\u003cp data-start=\"874\" data-end=\"1071\"\u003e🔥 \u003cstrong data-start=\"877\" data-end=\"889\"\u003eFeatures\u003c\/strong\u003e\u003cbr data-start=\"889\" data-end=\"892\"\u003e• Embroidered front patch\u003cbr data-start=\"919\" data-end=\"922\"\u003e• Heat-pressed back design\u003cbr data-start=\"950\" data-end=\"953\"\u003e• Heavyweight, pre-shrunk cotton\u003cbr data-start=\"987\" data-end=\"990\"\u003e• Relaxed streetwear fit (unisex sizing)\u003cbr data-start=\"1032\" data-end=\"1035\"\u003e• Built to last. Designed to talk.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eno excuses  — just motion and money in the 404.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Black \/ S","offer_id":42678775578833,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":42678775611601,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ L","offer_id":42678775644369,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ XL","offer_id":42678775677137,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 2XL","offer_id":42678775709905,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 3XL","offer_id":42678775742673,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"White \/ S","offer_id":42678775775441,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"White \/ M","offer_id":42678775808209,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"White \/ L","offer_id":42678775840977,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"White \/ XL","offer_id":42678775873745,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"White \/ 2XL","offer_id":42678775906513,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"White \/ 3XL","offer_id":42678775939281,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ S","offer_id":42682581713105,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ M","offer_id":42682581745873,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ L","offer_id":42682581778641,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ XL","offer_id":42682581811409,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ 2XL","offer_id":42682581844177,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ 3XL","offer_id":42682581876945,"sku":null,"price":85.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9945\/4929\/files\/atlmodel4.png?v=1754175650"},{"product_id":"chi-is-my-trap-snapback","title":"CHI is MY TRAP snapback","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cem data-start=\"357\" data-end=\"373\"\u003eChi Is My Trap\u003c\/em\u003e\u003cspan\u003e Snapback by Ny Is My Trap reps Chicago pride with heavyweight presence. Featuring bold embroidery that says \u003c\/span\u003e\u003cem data-start=\"465\" data-end=\"481\"\u003eChi Is My Trap\u003c\/em\u003e\u003cspan\u003e, this cap is built for those who grind daily and carry the city with them everywhere. Whether you're on the West Side, South Side, or downtown, it's \u003c\/span\u003e\u003cstrong data-start=\"631\" data-end=\"653\"\u003eChicago streetwear\u003c\/strong\u003e\u003cspan\u003e made for \u003c\/span\u003e\u003cstrong data-start=\"663\" data-end=\"679\"\u003eeveryday use\u003c\/strong\u003e\u003cspan\u003e — for the ones taking care of family \u003c\/span\u003e\u003cstrong data-start=\"717\" data-end=\"743\"\u003eby any means necessary\u003c\/strong\u003e\u003cspan\u003e. Real city. Real motion.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42679107715281,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9945\/4929\/files\/nymt16_695fb8ae-a587-4be2-bf97-97a67e51993a.png?v=1753740686"},{"product_id":"chi-is-my-trap-getting-sun-sat-embroidered-t-shirt","title":"CHI IS MY TRAP everyday is pay day embroidered tee","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cem data-start=\"458\" data-end=\"474\"\u003eChi Is My Trap\u003c\/em\u003e\u003cspan\u003e getting $$$ sun-sat embroidered T-Shirt is a staple for those who wear Chicago on their chest and their grind in every move. With bold print that says \u003c\/span\u003e\u003cem data-start=\"594\" data-end=\"610\"\u003eChi Is My Trap\u003c\/em\u003e\u003cspan\u003e, this tee blends authentic \u003c\/span\u003e\u003cstrong data-start=\"638\" data-end=\"660\"\u003eChicago streetwear\u003c\/strong\u003e\u003cspan\u003e with real-life hustle. Perfect for \u003c\/span\u003e\u003cstrong data-start=\"696\" data-end=\"712\"\u003eeveryday use\u003c\/strong\u003e\u003cspan\u003e, it’s built for those taking care of family \u003c\/span\u003e\u003cstrong data-start=\"757\" data-end=\"783\"\u003eby any means necessary\u003c\/strong\u003e\u003cspan\u003e — from the South Side to wherever the money moves.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S \/ White","offer_id":42705144316113,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Black","offer_id":42705144348881,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"M \/ White","offer_id":42705144381649,"sku":null,"price":60.0,"currency_code":"USD","in_stock":false},{"title":"M \/ Black","offer_id":42705144414417,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"L \/ White","offer_id":42705144447185,"sku":null,"price":60.0,"currency_code":"USD","in_stock":false},{"title":"L \/ Black","offer_id":42705144479953,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ White","offer_id":42705144512721,"sku":null,"price":60.0,"currency_code":"USD","in_stock":false},{"title":"XL \/ Black","offer_id":42705144545489,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ White","offer_id":42705144578257,"sku":null,"price":60.0,"currency_code":"USD","in_stock":false},{"title":"2XL \/ Black","offer_id":42705144611025,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ White","offer_id":42705144643793,"sku":null,"price":60.0,"currency_code":"USD","in_stock":false},{"title":"3XL \/ Black","offer_id":42705144676561,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9945\/4929\/files\/chimodelwhite.png?v=1754176492"},{"product_id":"denver-is-my-trap-crewneck","title":"Denver is my trap crewneck","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eLevel up your city pride with the \u003c\/span\u003e\u003cem data-start=\"186\" data-end=\"206\"\u003eDenver Is My Trap™\u003c\/em\u003e\u003cspan\u003e crewneck by Ny Is My Trap. This heavyweight streetwear essential blends Mile High grit with everyday comfort. Featuring bold front graphics and a soft premium feel, it's built for the ones who hustle through the cold. Rep your zone, your energy, your trap—straight outta Denver.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Black \/ S","offer_id":42680278974673,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":42680279007441,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":42680279040209,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":42680279072977,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":42680279105745,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":42680279138513,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ S","offer_id":42680279171281,"sku":null,"price":75.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ M","offer_id":42680279204049,"sku":null,"price":75.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ L","offer_id":42680279236817,"sku":null,"price":75.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ XL","offer_id":42680279269585,"sku":null,"price":75.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ 2XL","offer_id":42680279302353,"sku":null,"price":75.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ 3XL","offer_id":42680279335121,"sku":null,"price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9945\/4929\/files\/denvercrewblk.png?v=1753894575"},{"product_id":"chi-is-my-trap-getting-sun-sat-sweatsuit","title":"CHI is My Trap getting $$$ sun-sat sweatsuit","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis isn’t your average sweatsuit — it’s the official uniform for those grinding \u003c\/span\u003e\u003cstrong data-start=\"277\" data-end=\"314\"\u003eChi-town style, seven days a week. The CHI is MY Trap getting $$$ sun-sat embroidered sweatsuit makes it clear  \u003cmeta charset=\"UTF-8\"\u003e\u003c\/strong\u003eyour hustle never hits pause.\u003c\/p\u003e\n\u003cp data-start=\"509\" data-end=\"795\"\u003eCrafted from soft, durable fabric that moves as fast as you do, this sweatsuit keeps you comfortable whether you’re chasing dreams, hitting the streets, or just flexing your city pride. It’s the perfect blend of style and function — for those who work hard, look good, and never settle.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"841\"\u003eStay sharp. Stay comfortable. Stay grinding.\u003c\/p\u003e\n\u003cp data-start=\"843\" data-end=\"866\"\u003e\u003cstrong data-start=\"843\" data-end=\"866\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"868\" data-end=\"1135\"\u003e\n\u003cli data-start=\"868\" data-end=\"943\"\u003e\n\u003cp data-start=\"870\" data-end=\"943\"\u003eSignature embroidered “Gettin $$$ Sun-Sat” design for non-stop hustlers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"944\" data-end=\"1001\"\u003e\n\u003cp data-start=\"946\" data-end=\"1001\"\u003eSoft, breathable fabric built to keep up all day long\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1002\" data-end=\"1046\"\u003e\n\u003cp data-start=\"1004\" data-end=\"1046\"\u003eTailored fit for effortless street style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1047\" data-end=\"1085\"\u003e\n\u003cp data-start=\"1049\" data-end=\"1085\"\u003eIdeal for layering or rocking solo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1086\" data-end=\"1135\"\u003e\n\u003cp data-start=\"1088\" data-end=\"1135\"\u003eMade to represent Chicago’s relentless spirit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1137\" data-end=\"1234\"\u003eDon’t just talk hustle — wear it. The \u003cstrong data-start=\"1175\" data-end=\"1211\"\u003eChi Gettin $$$ Sun-Sat Sweatsuit\u003c\/strong\u003e is your all-week flex.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"S \/ Gray","offer_id":42705143890129,"sku":null,"price":120.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Navy","offer_id":42705143922897,"sku":null,"price":120.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Gray","offer_id":42705143955665,"sku":null,"price":120.0,"currency_code":"USD","in_stock":false},{"title":"M \/ Navy","offer_id":42705143988433,"sku":null,"price":120.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Gray","offer_id":42705144021201,"sku":null,"price":120.0,"currency_code":"USD","in_stock":false},{"title":"L \/ Navy","offer_id":42705144053969,"sku":null,"price":120.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Gray","offer_id":42705144086737,"sku":null,"price":120.0,"currency_code":"USD","in_stock":false},{"title":"XL \/ Navy","offer_id":42705144119505,"sku":null,"price":120.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Gray","offer_id":42705144152273,"sku":null,"price":120.0,"currency_code":"USD","in_stock":false},{"title":"2XL \/ Navy","offer_id":42705144185041,"sku":null,"price":120.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Gray","offer_id":42705144217809,"sku":null,"price":120.0,"currency_code":"USD","in_stock":false},{"title":"3XL \/ Navy","offer_id":42705144250577,"sku":null,"price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9945\/4929\/files\/1_2a4cc9f2-bde4-4e73-b40f-cd49f77e48e7.png?v=1754012985"},{"product_id":"ny-is-my-trap®-hustle-socks-premium-streetwear-nyc-trap-lifestyle","title":"NY IS MY TRAP® Hustle Socks – Premium Streetwear, NYC Trap Lifestyle","description":"\u003cp data-start=\"368\" data-end=\"599\"\u003eLevel up your fit with the \u003cstrong data-start=\"395\" data-end=\"426\"\u003eNY IS MY TRAP® Hustle Socks\u003c\/strong\u003e, the streetwear essential for grinders, creators, and dream-chasers. Designed for \u003cstrong data-start=\"509\" data-end=\"535\"\u003eNYC streetwear culture\u003c\/strong\u003e, these socks deliver all-day comfort and trap-inspired style.\u003c\/p\u003e\n\u003cp data-start=\"601\" data-end=\"807\"\u003eMade from a premium cotton-spandex blend, with ribbed support and embroidered \u003cstrong data-start=\"679\" data-end=\"702\"\u003eNY IS MY TRAP® logo\u003c\/strong\u003e, they’re built for the \u003cstrong data-start=\"726\" data-end=\"745\"\u003eurban lifestyle\u003c\/strong\u003e — whether you’re hitting the block, the gym, or the studio.\u003c\/p\u003e\n\u003cul data-start=\"809\" data-end=\"1115\"\u003e\n\u003cli data-start=\"809\" data-end=\"879\"\u003e\n\u003cp data-start=\"811\" data-end=\"879\"\u003eStreetwear socks designed for the \u003cstrong data-start=\"845\" data-end=\"877\"\u003etrap lifestyle \u0026amp; hustle wear\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"935\"\u003e\n\u003cp data-start=\"882\" data-end=\"935\"\u003eSoft, durable cotton blend with stretch for comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"936\" data-end=\"981\"\u003e\n\u003cp data-start=\"938\" data-end=\"981\"\u003eRibbed top keeps them snug while you move\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"982\" data-end=\"1048\"\u003e\n\u003cp data-start=\"984\" data-end=\"1048\"\u003eEmbroidered NY IS MY TRAP® branding = official statement piece\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1049\" data-end=\"1115\"\u003e\n\u003cp data-start=\"1051\" data-end=\"1115\"\u003eMatches with EIPD tees, hoodies, and \u003cstrong data-start=\"1088\" data-end=\"1108\"\u003eNYC trap fashion\u003c\/strong\u003e fits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1117\" data-end=\"1200\"\u003eFrom \u003cstrong data-start=\"1122\" data-end=\"1141\"\u003ehip hop fashion\u003c\/strong\u003e to everyday hustle, these socks make your drip official.\u003c\/p\u003e","brand":"NY IS MY TRAP","offers":[{"title":"Default Title","offer_id":42701424492753,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9945\/4929\/files\/NYMT_SOCKS.png?v=1755722265"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/9945\/4929\/collections\/6_f0f38164-6001-47f2-b727-a3f2ecb4195f.png?v=1771385153","url":"https:\/\/nyismytrap.com\/collections\/new-arrivals.oembed","provider":"NY IS MY TRAP","version":"1.0","type":"link"}